The company your neighbors kept recommending
FreshNest started in 2016 when Marta Alvarez — then cleaning homes solo after a decade managing housekeeping for a Newark hotel — had more referrals on her street than hours in her week. Instead of rushing jobs, she hired two people from the neighborhood, trained them the hotel way, and put every job on a written checklist.
Nine years later we're a team of fourteen full-time cleaners serving six towns, and the model hasn't changed: fair pay so good people stay, the same faces at your door, and a checklist that makes “done” mean done. No franchises, no subcontractors, no strangers.
What we run on
Checklists over promises
Every job runs on a written, agreed checklist. 'Clean' means something specific here, and you signed off on what.
Keep the same faces
We pay above market and cover paid training, so cleaners stay — and you see the same team at every visit. Our average cleaner has been with us over three years.
Say the honest thing
If a cheaper service fits better, we'll tell you. If we missed a spot, we'll come back. If we can't serve your area, we'll recommend someone who can.
The people you'll hear from
Marta Alvarez
Founder & Owner
Started FreshNest in 2016 with one van and six clients from her Maplewood block. Still does walkthroughs for every new commercial account.
Denise Okafor
Operations Manager
Runs scheduling, quality checks, and the key-control system. If you text the office number, you're probably talking to Denise.
Sam Reyes
Commercial Team Lead
Leads the after-hours crews and does the monthly walk-through inspections for every office account, clipboard and all.
Put us to work
Meet the team the easy way — book a first clean and see what the checklist standard feels like.